Integrates Industry-leading Mobile Technologies from Ando Media and AirKast; Charlotte, Atlanta and San Antonio Markets First to Roll-Out
DENVER, Colo. (April 15, 2009) – Liquid Compass, a premier streaming delivery network to the radio industry, announced that it is launching its next generation LC Pro Flash media player with its broadcasters in Charlotte, Atlanta and San Antonio.
The fully-functional Flash player ties together the broadcaster’s web, mobile, live/on-demand and video streaming initiatives. Listeners to stations on the Liquid Compass Streaming Network now will have the ability to sort through videos, last played songs, search through other stations or side channels on their group/network, send the station’s stream to their mobile devices, view the station’s home page, and more.
The new Flash media player designed by the Liquid Compass development team incorporates both AirKast TuneKast and Ando Media Targeted Ad Injector ad insertion technology as a fully-integrated mobile media platform. Utilizing this platform, radio stations can reach their listeners on the move and better define where their ad content will be trafficked on a mobile device, desktop media player or both.
In a combined statement, AirKast CEO Larry Leung and Ando Media Executive Vice President/General Manager Paul Krasinski commented, We are delighted to partner with Liquid Compass and provide its broadcasters with a comprehensive, fully-integrated mobile solution. The innovative LC Pro Flash media player will enhance the listening experience and, at the same time, allow radio stations and their advertisers to extend their reach to highly mobile audiences anywhere.
Our goal with this player is to provide an intuitive streaming experience that allows listeners to access their favorite stations anywhere they want, while giving radio stations a mechanism to transform their digital revenue potential, said Zackary Lewis, Liquid Compass CEO.
Ando Media, LLC is a leading Internet based ad platform and performance monitoring company focused on broadcast media. The company supports in-stream audio ad insertion, multi-media ad insertion capabilities, and performance and metrics reporting for broadcasters. Founded in 2004, Ando Media is headquartered in Providence, Rhode Island with offices nationwide.
AirKast, Inc. is a mobile media software provider headquartered in the heart of Silicon Valley with an office located in New York City. Its mobile media platform, TuneKast, has the ability to dynamically monitor mobile customers and deliver targeted advertisements based on location to mobile devices or connected PCs.
About Liquid Compass
Liquid Compass (www.liquidcompass.net) is a premier streaming delivery network, headquartered in Denver, Colorado. In addition to a wide array of stream hosting services, Liquid Compass also offers managed online ad trafficking and customizable media player development. Currently Liquid Compass provides streaming media services to more than 750 radio stations, including: Lincoln Financial Media, Bonneville, Greater Media, Crawford Broadcasting, BMP Radio, Wilks Broadcasting, Sandusky Broadcasting and more. More information about Liquid Compass is available at www.liquidcompass.net.