Seventy-one Salem Stations Will “Go Mobile” this Spring
Cupertino, CA (Business Wire) – April 28, 2010 – AirKast, the leader in digital content and advertising solutions, and Salem Communications (NASDAQ: SALM), a leading faith and family focused U.S. radio broadcaster, Internet content provider and magazine, announced today that together the companies have launched 57 radio station mobile applications designed for listeners with either iPhone or BlackBerry devices. In total, 71 Salem radio stations will have both iPhone and BlackBerry mobile applications available to listeners by May 2010.
“We are thrilled with the mobile apps that the AirKast team has produced for Salem. Both the iPhone and BlackBerry apps have been everything we could ask for — and AirKast delivered them incredibly quickly,” said Tom Perrault, senior vice president and general manager of Salem Web Nework. “Our entire company is eager to see the continued growth of our radio stations via mobile apps in the coming years.”
The Salem mobile applications allow listeners to tune into their favorite stations including KKLA, WAVA, WIND, and 54 other stations from the convenience of their mobile phones. Developed and delivered using both AirKast AirBridge and TuneKast, the Salem mobile applications let listeners hear live broadcasts on the go as well as view song lyrics, see artist and album information, read reviews, watch videos, listen to station podcasts, hear samples of recently played songs and even buy music through iTunes. There is no registration required and each application is free to download.
“Salem immediately understood the importance of branding and changing content in real-time for its mobile applications,” said Simon Moy, president and COO for AirKast. “AirKast gives Salem these core necessities while delivering multimedia-rich and feature-robust applications for its listeners.” By using AirKast to create and deliver its mobile applications, each Salem radio station is able to maintain its own content and branding as well as control station event and sponsor information. AirKast allows radio stations to focus on their content instead of infrastructure issues.
AirBridge, the industry’s award-winning hosted digital media delivery platform, is used to build enterprise-class mobile applications that are reliable, secure and scalable so companies can target large audiences that require simultaneous access. AirBridge currently supports market-leading mobile devices, including iPhone, BlackBerry (all models including Storm) and Android. Designed for terrestrial and Internet-based radio stations to increase AQH, TuneKast is a mobile application framework that features real-time digital media and online content within branded mobile applications. Used by 850+ popular terrestrial and Internet-based radio stations, TuneKast, together with AirBridge, helps radio stations increase their digital content distribution to attract sponsors and advertisers.
About Salem Communications
Salem Communications (NASDAQ: SALM) is a leading U.S. radio broadcaster, Internet content provider, and magazine and book publisher targeting audiences interested in Christian and family-themed content and conservative values. In addition to its radio properties, Salem owns Salem Radio Network, which syndicates talk, news and music programming to approximately 2,000 affiliates; Salem Media Representatives, a national radio advertising sales force; Salem Web Network, an Internet provider of Christian content and online streaming; and Salem Publishing, a publisher of Christian-themed magazines. Upon the close of all announced transactions, the company will own 94 radio stations, including 58 stations in 22 of the top 25 markets. Additional information about Salem may be accessed at the company’s website, www.salem.cc.
About AirKast, Inc.
AirKast, Inc. is a leading provider of digital content and advertising enterprise-class solutions that extend and enhance real-time digital media and online content to mobile and consumer electronic (CE) devices. AirKast customers include ABC as well as popular terrestrial stations from Greater Media, Alpha Broadcasting, Citadel Broadcasting and NextMedia, Inc. AirKast is headquartered in the heart of Silicon Valley with an office strategically located in New York City. For more information about AirKast and its solutions, visit www.airkast.com.
