New Joint Venture Lets Radio Stations Deliver Text-based Ad Campaigns Across Multiple Distribution Channels Simultaneously

MILPITAS, Calif.–(BUSINESS WIRE)– AirKast, the leader in mobile digital content and advertising solutions, announced today that it has signed a strategic partnership with Jump2Go. Through this partnership, AirKast customers can now create text-based messages and call-to-action URLs for on-air activities and deliver them to multiple distribution channels simultaneously. This partnership opens new opportunities for radio stations to coordinate messages and advertiser offerings to further engage mobile listeners during broadcasts. Messages are delivered to the stations’ AirKast mobile apps for Android, iPhone, iPad and BlackBerry devices in addition to popular RDS-enabled or HD Radios, websites and iPods.

“Our partnership with Jump2Go signifies our commitment to continually offer AirKast customers innovative new ways to extend their brands and connect with listeners,” said Larry Leung, chief executive officer for AirKast. “There are great synergies between the vision and technology offerings of both companies to better serve our radio station clients. Now, for the first time, stations can coordinate the delivery of text-based messages and call-to-actions for traditional and HD Radio displays, tablet devices, station web sites and their own AirKast mobile radio network. We plan to develop more joint offerings to help stations further engage listeners on mobile and other consumer devices.”

Jump2Go enables radio stations to create and associate messages, images and call-to-action URL’s for all on-air activity. The company takes advantage of the latest in mobile, RDS, web & HD Radio technology to create content-specific presentations and extend a station’s “brand” to diverse technology platforms. Jump2Go functionality is integrated with the AirKast cloud-based AirBridge platform which distributes station content simultaneously to mobile audiences.

“Stations are always looking for new ways to communicate with their audiences and this partnership lets stations synchronize content to all of the popular mobile devices,” said Allen Hartle, founder of Jump2Go. “Furthermore, stations can offer advertisers the same ability to extend their offerings during commercials or songs, adding value to the station’s core business. These abilities are managed by tools we provide to the stations, giving them full control over the distributed content.”

The AirBridge/Jump2Go service is available today for all AirKast customers.

About AirBridge and TuneKast

AirBridge, the industry’s award-winning hosted digital media delivery platform, is used to build enterprise-class mobile applications that are reliable, secure and scalable so companies can target large audiences that require simultaneous access. AirBridge currently supports market-leading mobile devices, including iPhone, BlackBerry and Android. Designed for terrestrial and Internet-based radio stations to take advantage of the growing mobile app market, TuneKast is a mobile application framework that features real-time digital media and online content within branded mobile applications. Used by 900+ popular terrestrial and Internet-based radio stations, TuneKast, together with AirBridge, helps radio stations increase their digital content distribution to attract sponsors and advertisers.

About Jump2Go Inc.

Jump2Go Inc. is a leading broadcasting innovator, having invented RDS iTunes Tagging, found in the world’s most popular consumer electronics devices, such as the iTunes Nano and Microsoft Zune. Jump2Go also implemented the first RDS and HD Radio iTunes Tagging stations in Cupertino, California, executing proof of concept trials for Apple in 2007. Today, 700 U.S. stations broadcast the Jump2Go RDS Tagging protocol. The company’s customers include Clear Channel, Bonneville International, Radio One and Greater Media. Jump2Go’s founder, Allen Hartle, is a RDS pioneer who has developed numerous ground breaking applications since 1993.

About AirKast, Inc.

AirKast, Inc. is the leader in mobile services and technology that blends best practices in strategy, development and technology. Its AirBridge platform delivers innovative and profitable mobile programs for the best media companies in the world. AirKast customers include ESPN as well as popular terrestrial stations from Radio One, Salem Communications, Bonneville International, Citadel Broadcasting and NextMedia, Inc. AirKast is headquartered in the heart of Silicon Valley with an office strategically located in New York City. For more information about AirKast and its solutions, visit www.airkast.com.