Milpitas, CA (Business Wire) – April 19, 2010 – AirKast, the leader in mobile digital content and advertising solutions, announced today it has signed a strategic partnership with Traffic Marketplace, an Epic Media Group company, that will allow AirKast to integrate media-rich digital campaigns from Traffic Marketplace into its award-winning AirBridge digital media delivery platform. This new partnership will give AirKast customers access to high-quality mobile advertising campaigns from digital advertisers while providing Traffic Marketplace’s branded advertising partners with targeted and localized mobile distribution. In addition, AirKast and Traffic Marketplace will develop unique mobile advertising and branding offerings to create more innovative opportunities for marketers.
“Traffic Marketplace’s priority is to continually provide advertisers with innovative opportunities to reach consumers via multiple online channels and mobile advertising in the new frontier,” said Chris Pirrone, general manager of Traffic Marketplace. “Traffic Marketplace has served mobile ads since 2009 and our partnership with AirKast allows us to expand our mobile reach to consumers that spend time on AirKast’s partner network of unique and branded mobile applications.”
AirKast has developed the first true mobile advertising network coupled with an enterprise-level mobile delivery platform. Based on AirBridge, its award-winning and hosted digital media delivery platform, the AirKast mobile advertising network incorporates all the necessary tools for distribution, measurement, revenue generation and content enhancement of advertising and sponsorship. Messages can be delivered to more than 900+ AirKast mobile apps on market-leading devices, including iPhones, BlackBerries and Androids, iPads, tablets and connected televisions.
“Our customers realize that allowing consumers to access their content via mobile is essential and that branded advertisers are interested in reaching those audiences,” said Shawn Sires, vice president of sales and marketing for AirKast. “Partnering with Traffic Marketplace gives AirKast customers access to high-quality digital campaigns and unique rich media and sponsorship opportunities. We can now help our customers better achieve their mobile objectives by offering complete advertising sales management along with our award-winning delivery platform and feature-rich mobile apps. Our customers can confidently focus on their mobile strategies, knowing that the AirKast platform will deliver strong technology with a monetization strategy, from day one.”
About AirKast, Inc.
AirKast, Inc. is the leader in mobile services and technology that blends best practices in strategy, development and technology. Its AirBridge platform delivers innovative and profitable mobile programs for the best media companies in the world. AirKast customers include ESPN, Disney, DIRECTV, Universal Music, Interactive One, Salem Communications, Bonneville International, Alpha Broadcasting, Citadel Broadcasting and NextMedia. AirKast is headquartered in the heart of Silicon Valley with an office strategically located in New York City. For more information about AirKast and its solutions, visit www.airkast.com.
About Traffic Marketplace
Traffic Marketplace, an Epic Media Group company, is a leading provider of digital marketing solutions, specializing in providing advertisers and agencies with efficient advertising results through online display, mobile, video and social media campaigns. Traffic Marketplace offers a comprehensive suite of digital marketing services and utilizes powerful targeting technology and proprietary customer engagement solutions to drive impactful marketing campaigns, from brand to customer acquisition. With access to over 140MM unique monthly web users on thousands of websites and mobile applications, Traffic Marketplace reaches more than 70% of the U.S. Internet population and can reach any target audience around the globe.
